Strategic Ecosystem-Driven R&D Management
||Helena Holmström Olsson
||Helena Holmström Olsson
||Chalmers, AB Volvo, Volvo Cars, Axis Communications, Jeppesen, Grundfos, Ericsson
||Finansierat av samtliga deltagande företag samt universitet i Software Center
||2014-06-30 -- 2016-06-30
||Fakulteten för teknik och samhälle, Institutionen för datavetenskap
Software Center: General information
The Software Center is a research collaboration in which companies and universities work together to accelerate the adoption of novel approaches to software engineering, and to address the core challenges that software companies in Sweden and the rest of the Nordics currently face. These challenges include e.g. the competitive positioning in fast moving markets, the growing importance of software, the rapid rate of evolution of best practices in software engineering, and the difficulties companies experience in adopting these techniques. Currently, the Software Center consists of three universities (Chalmers University of technology, University of Gothenburg and Malmö University) and eight software development companies (Saab Defense, AB Volvo, Volvo Cars, Ericsson, Axis Communications, Jeppesen, Grundfos and SONY). The director of the center is Prof. Jan Bosch, Chalmers University of Technology.
Project description: ‘Strategic Ecosystem-Driven R&D Management’
Most companies today experience a situation in which they are part of a complex business ecosystem of stakeholders that influence their business operations and outcomes. Especially for companies that are extending their product portfolio by increasingly providing systems, solutions and services, this is causing a significant shift in business models and strategies. Instead of focusing on internal processes and intra-organizational value creation, companies need to strategically align with, amplify and accelerate in synergy with external stakeholders to co-create, co-produce and co-develop customer value. While this shift in business strategy is inevitable, it is not without challenges.
The goal of this project is to help companies develop strategies to better position themselves among stakeholders such as suppliers, partners, integrators, distributors, customers and end-users. In the project, we develop the ‘Three Layer Ecosystem Strategy Model (TeLESM) in which we distinguish between three types of ecosystems that companies typically operate in, and we identify strategies that help companies manage each of these ecosystems. We study the implications an ecosystem-driven approach has on R&D management, and we provide recommendations on how to more efficiently co-create, co-produce and co-develop customer value