Utskrift från Malmö högskolas webbplats www.mah.se

Fair Data - Sjyst data!

Contact person: Sara Leckner
Funding: Vinnova
Timeframe: 2017-09-01 -- 2019-08-31
Research programme: Internet of Things and People Research Centre
Faculty/Department: Faculty of Technology and Society, Department of Computer Science and Media Technology
Webpage: http://iotap.mah.se/projects/fair-data/

Responsible use of personal data


To meet concrete societal challenges such as human rights on the Internet, free flow of information, as well as creating a competitive and sustainable digital market, there is a need for initiatives that aim to combine user privacy with commercial utility. The Fair Data project answers directly to the challenges identified by the EU commission; that is, that access to, knowledge about, as well as responsible use of personal data is crucial to European growth and competitiveness.


To address the users’ concern regarding violation of privacy and to support individual companies in how the collection and utilization of Internet user data can be handled when the new General Data Protection Regulation (GDPR) is instituted in 2018, it is necessary to investigate and establish strategies that support trust from a privacy viewpoint based on legal, ethical and business requirements, in order to prevent complete branch segments from losing their market position.


The project investigates the prerequisites for business development based on user data (main goal) with the following solutions (sub targets):


1. Guidelines for commercial handling and use of Internet user data according to GDPR, ethical principles and business requirements


2. Fair data Internet panel and pilots for measurements of user generated Internet traffic data (related to ethics, privacy and commercial utility) tested and developed with project partners and selected Swedish Internet users

3. Assessment of grounds for creating a privacy certification

4. New or improved products and business solutions that build on the project results concerning data handling and usage

Senast uppdaterad av Susanne Lundborg